Physician Recruitment for Private Practices

There has been a lot of press recently on the trends of physicians selecting hospital employed practice opportunities, however private practices still offer a niche attractive to many physicians out of training and with experience.

Private practices and smaller groups offer a model that is attractive to many physicians exploring job opportunities. In a group with a few partners, private practices can still offer good quality of life and also more income potential. Smaller groups tend to have less politics involved in practicing medicine and offer more autonomy and control. Many physicians feel they have better connections with their patients in a smaller group setting.

According to experts, attracting new physicians to smaller groups can be successful if they utilize some of the same incentives larger institutions use, also while playing up the advantages of the community and geographic location.

Another way smaller groups can attract new physicians is by making their practices stable. A good reputation, updated technology, good support, and ensuring that various office systems run smoothly will provide similar stability to opportunities in larger groups or hospital settings.

Many physicians out of training choose hospital employed opportunities because of a guaranteed salary, benefit package, and oftentimes loan repayment assistance. Private groups can still present attractive compensation plans and include partnership and ancillary service partnership. Guarantees and volume based incentives can still provide the security offered by hospital groups, and oftentimes the compensation potential is greater over several years than with a hospital employed position.

The small group and private practice will always provide a need to a community and attract potential partners. In this time it's important to effective market your private practice opportunity and evolve offers to stay competitive to hospital based physician jobs.

Read the full article at American Medical News, or click here:
http://www.ama-assn.org/amednews/2011/02/21/bisa0221.htm

One key in this type of marketing is connecting with physicians that want to work in the area of the practice.